The Swift Group is building on an excellent 2017 with a fantastic start to the year across its entire business.
Following last year’s double-digit growth across all its businesses, the first few weeks of 2018 have been very encouraging for East Yorkshire-based Swift – the UK’s largest manufacturer of caravans, motorhomes and holiday homes.
“We’ve started the year extremely well,” says Swift Group Commercial Director Nick Page.
“This is due in no small part to the show offers currently available across our entire range of caravans and motorhomes.
“The show offers , always popular, have really captured the imagination this year, with dealerships reporting a strong uplift in sales and increased interest.”
The offers give buyers a range of benefits, from free caravan motor movers to engine upgrades and cashback on certain motorhomes.
And dealerships say they’re going down very well.
One dealer commented: “The show offers have been great. We’ve seen lots more visits to our website, and also a rise in people asking specifically about Swift products, leading to a record January for sales.”
The show offers are available from Swift’s exclusive dealer network and across all major industry events until 25 February 2018, when the Caravan, Camping and Motorhome Show draws to a close.
Swift is expecting this show in particular, at the Birmingham NEC, to be a great success. “The February NEC is one of two premier events in the leisure vehicle industry calendar,” explains Nick Page.
“It’s where we historically record a significant proportion of our annual sales. All the signs are positive for a great performance this year.”